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Online Local Business Marketplace

Published 03/08/2012 and rated Ratingstars4 4 out of 5 stars
by Shel Gatto
What can you use the app for?

Thumbtack helps users find local businesses that meet their needs. The user visits the site and enters what they are looking for and which area they want to find it near. The site shows the user all their options with an overview of the service, cost estimate and locations indicated no an embedded Google Map. Clicking on a business listing provides greater detail. The user can view credentials, location and contact details, photos and request a free quote for the service. A second form is available for users who want Thumbtack to find a suitable business or professional for them through the bidding system. The user provides the subject of their request, zip code, details, where they need it done, contact information and whether they want their phone number to be visible.

Thumbtack screenshot
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What is the history and popularity of the app?

Thumbtack was founded by Marco Zappacosta and Jonathan Swanson. The application was designed to help users find reliable businesses and professionals in their local area. Users and reviewers have discussed the application all over the web, including sites like KillerStartups. For the most part, Thumbtack has received praise for its unique approach to bringing consumers and businesses together. The application has also earned praise from business owners, who have noted its potential for lead generation.

What are the differences to other apps?

On the outside, Thumbtack doesn’t appear any different from the many other local business finder websites already available. The application veers off the beaten path by providing a simple form that lets the user request a service in detail. Thumbtack lets suitable local business create bids that are sent to the user to help customize and refine the searching process. Others can browse on their own and appreciate the amount of detail many of Thumbtack’s business profile pages include.

How does the web app look and feel to use?

Thumbtack makes a strong impression through its unique deep gold background color and organized layout. The user is not assaulted with advertisements and enjoys a relaxed, laid back experience that also manages to be efficient without sacrificing usability. The unique logo features the site’s namesake and adds detail to the overall design. Thumbtack has created an environment that lets the user navigate easily without reducing the personality of the site.

How does the registration process work?

A new user can try Thumbtack just by searching from the homepage. Users can also click the “Let us find you a pro” button in the upper, right hand corner of the homepage to complete the form and receive a recommendation. The form asks for a zip code, subject, service details, location, travel distance, first and last name, email address, phone number and privacy options. Business owners can click the blue “List your services for free” button in the lower, right hand corner to add their business to the database. Business owners are asked to provide a business name, main phone number, website URL, service description, headline, street address and zip code.

What does it cost to use the application?

Thumbtack is available to all users for free. The site is essentially a detailed local business search engine, so charging a fee would be a bit much considering how many free alternatives are out there. Users may be encouraged to purchase services and products when they find a business they want to use, but this is not required to maintain account access. The amount spent relies entirely on the user’s purchasing habits.

Who would you recommend the application to?

Thumbtack is a helpful tool for anyone that wants to find a reliable local business. Users can search by business name, type and location. The site is very easy to use and also lets users request service in detail and receive bides from businesses on the site. Business owners can use Thumbtack as another way to advertise their services and generate leads that could turn into loyal customers.

  • No registration is required to search and contact businesses
  • Business owners can list their services for free on Thumbtack
  • Credentials and contact details are found on business profile pages
  • Categories help users explore businesses by type rather than name or keyword
  • Users can submit a request to receive bids from local businesses

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